A stress-free guide to using hashtags — even if tech isn’t your thing.
If hashtags make you feel a little unsure, you’re not alone.
They’re everywhere — at the end of posts, tucked in captions, sometimes even in the middle of sentences (#whydopeopledothat?).
It can feel like everyone else knows exactly what they’re doing… while you’re still trying to figure out what a hashtag is for.
Here’s the good news: you don’t need to be tech-savvy or trendy to use hashtags well.
You just need a simple approach that makes sense — and actually helps people find your content.
What Hashtags Really Do
Think of hashtags like little road signs.
When someone searches for a hashtag like #over40skincare or #texaswellnesscoach, they’re looking for something specific. If you’ve used that hashtag, they can find your post — even if they’ve never met you before.
It’s like opening the door for new people to discover what you do — without needing to chase or cold-message anyone.
A Simple Rule That Makes Hashtags Easier
Use hashtags your customers would actually search — not ones just everybody else is using.
If you're sharing a product you love or a helpful tip, think about what kind of person would benefit from it. What words would they type into the search bar?
Those are the kinds of hashtags you want to use.
Try This Easy 3-Part Hashtag Mix:
💛 1. Niche Hashtags — Specific to what you offer
These are great because they help you stand out.
Examples:
- #cleanmakeupforwomen
- #over50wellness
- #lowtoxtips
Think about who you’re talking to — the more specific, the better.
📍 2. Location Hashtags — Great if you're building a local audience
Even if you sell online, people love seeing others from their area.
Examples:
- #floridamoms
- #ontariobusinesswomen
- #houstonskincare
This helps people nearby find you more easily.
🤝 3. Community Hashtags — To connect with like-minded people
These hashtags aren’t just about selling — they’re about belonging.
Examples:
- #womenhelpingwomen
- #supportsmallbusiness
- #over40andthriving
Use these to show your values and build connection.
How Many Hashtags Should You Use?
There’s no magic number — but 5 to 10 is a great place to start.
You don’t need a new set for every post. It’s perfectly fine to reuse the ones that work well for you!
Final Thought
Hashtags don’t need to be confusing. You’re not behind — you’re learning, and that matters.
The more you use them, the easier it gets. And with the right ones, you can reach more of the people who actually wantwhat you have to offer.
You’re not doing it wrong. You’re just getting started — and that’s a great place to be.
You’ve got this 💛
