If you’ve ever hesitated before hitting “post” because you weren’t sure if it was allowed...
you’re not alone.
Independent consultants walk a fine line.
You want to share your excitement. You want to show off your results.
You want people to see what you love.
But then you think…
“Wait — am I even allowed to say this?”
“What if I get flagged?”
“Can I say the product helped me sleep better? Or is that a no-no?”
It’s confusing. It’s frustrating. And it can leave you feeling stuck.
But here’s the truth:
👉 You can stand out.
👉 You can be creative.
👉 And you can still follow your company’s rules.
Let’s break down how to do that.
What the Rules Are Really For
Most companies have guidelines to keep things honest and consistent — and to protect everyone involved.
They don’t want people making huge medical claims, using fake testimonials, or promising overnight success.
(And that’s a good thing!)
But those rules don’t mean you have to sound like a robot.
They just mean we get to be a little more creative.
So How Do You Stand Out Without Getting in Trouble?
Here’s what works (and feels good to post):
🧡 1. Share your personal experience
Instead of saying:
❌ “This product cures my migraines!”
Try:
✅ “I’ve struggled with tension headaches for years, and this has become part of my evening routine — it’s made a big difference for me.”
You’re not making a claim — you’re just sharing your story.
That’s always allowed. And it’s powerful.
📸 2. Use your own photos (even if they’re not perfect!)
Don’t rely only on company graphics.
Snap a photo of:
- You holding the product
- A behind-the-scenes moment from your day
- Your kitchen counter, skincare shelf, or favorite cozy corner
It builds trust. It feels real. And it sets you apart from everyone posting the same catalog image.
📝 3. Rewrite your captions in your own voice
Even if your company provides a script — that doesn’t mean you have to copy it word-for-word.
Say it like you would say it.
Use emojis. Add a little personality. Ask a question at the end.
If it feels like something you'd text a friend… you're doing it right.
🎯 4. Focus on connection — not just selling
You don’t have to pitch in every post.
Some of the most impactful content is about:
- Your daily routine
- A helpful tip
- Something you’re learning or loving
When people trust you and feel connected, the sales follow naturally.
✅ 5. When in doubt, check the rulebook (or ask!)
Every company has slightly different do’s and don’ts.
If you’re unsure, peek at your guidelines or ask your upline.
It’s way easier than second-guessing yourself or deleting posts later.
Final Thought
👑 Standing out doesn’t mean pushing the limits. It means showing up in a way that feels true to you.
When you lead with honesty, heart, and your own personality — people notice.
And they remember you.
So don’t worry about being the loudest, flashiest, or trendiest.
Be the one who shows up with realness and heart.
Because that’s what builds trust.
That’s what grows your business.
And that’s what lasts. 💛
