Audience Growth & Engagement

Tired of Posting to the Same 25 Friends? Here's How I Reached New People

Here’s How to Start Reaching New People (Without Being Weird or Salesy)

You’re doing all the right things.

You’re showing up. Posting consistently. Sharing from the heart.

But when you check who’s watching?

It’s the same 25 people. Every time.

Your cousin. A few high school friends. That one supportive neighbor who always leaves a heart. ❤️

It’s sweet. But also kind of… frustrating.

Because the whole point of putting yourself out there is to reach new people — the ones who actually need what you offer.

The good news? You don’t have to start dancing on reels or learning the latest hack.

You just need a few simple ways to gently expand your reach — without ever feeling pushy or fake.


First: You’re Not Doing Anything Wrong

Social media doesn’t always play fair.

The algorithm shows posts to the people who are already engaging. So if the same friends keep watching, it just keeps showing it to… them.

But here’s the secret: you can gently shake things up and tell the platform,

“Hey, I’ve got something great here — show it to more people.”

And it can feel natural, not exhausting.


1. Give a Little Before You Post

Spend 5–10 minutes engaging before posting.

Leave thoughtful comments on a few stories. React to a post you enjoyed. Say something kind in someone’s DMs (no pitch, just people stuff).

This tells the app: “She’s active, let’s show her post to more people.”

Even better? It reminds your people that you’re here for real connection — not just broadcasting a message.


2. Use Stories to Start Conversations

Stories are like little windows into your day — no polish required.

Want to gently boost engagement? Try things like:

  • “This or that?” questions
  • Polls (easy wins like: “Morning person or night owl?”)
  • Emoji sliders (“How’s your week going?”)
  • A peek into your day (even just your coffee or your current fave product)

When people tap, vote, or react, they’re interacting — and that helps your reach grow.

Bonus: these moments often lead to conversations in the DMs… and that’s where real trust builds.


3. Share Things That Aren’t About What You Do

This one surprises people — but it works.

💡 Every post doesn’t need to be about what you offer. In fact, when you only talk about your product or business, people start to tune out.

Instead, mix it up:

  • Share something you’re loving lately (a song, a book, a walk)
  • A small win from your week
  • Something funny or relatable
  • A moment from your day (messy or magical)

It helps people see you as a real person — and that’s who they want to connect with.


4. Create Something Shareable

If someone shares your post, it instantly reaches their friends too. That’s free visibility — and powerful.

Here are a few post types people love to share:

  • A quick tip or helpful reminder
  • An inspiring quote (in your voice, not Pinterest-perfect)
  • Something funny or real they see themselves in
  • A list or mini how-to (keep it simple and saveable)

If it makes someone say, “Ooh, I needed this” — it might just make them share it too.


5. Don’t Be Shy About Starting Conversations

Want more engagement? Sometimes, it helps to make the first move.

Not with a pitch — just with kindness.

Reply to a story. Thank someone for a comment. Follow someone new and say hi.

Social media is meant to be social. And the more you show up as a person, the more people want to stay connected.


Remember: You Don’t Need Thousands of Followers

You just need the right people — the ones who feel seen, helped, and inspired when you post.

So even if it still feels like “just 23 friends” right now, keep showing up.

Because real growth happens quietly at first.

One new view. One saved post. One kind message at a time.

And one day you’ll look up and realize…

It’s not just the same 25 anymore. 🌱

July 17, 2025
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